1. Understand What Customers Look For

Customers on Balozy are searching for trustworthy, skilled, and approachable service providers. Your profile is the first impression—it’s like your shopfront. A strong profile convinces customers that you’re reliable before they even meet you.

Key qualities customers value:

  • ✅Clarity: Easy-to-understand services and pricing.
  • ✅Professionalism: Polished photos, respectful language.
  • ✅Trustworthiness: Verified details, reviews, and transparency.
  • ✅Personality: A human touch that makes you approachable.
 

2. Craft a Strong Profile Picture

Your photo is the first thing customers notice.

  • ✅Use a clear, high-resolution headshot.
  • ✅Smile naturally to appear approachable.
  • ✅Avoid casual selfies—dress in professional or neat attire.
  • ✅Background should be simple (plain wall, office, or neutral outdoor setting).

Example: A plumber named James uploads a photo in a clean blue uniform, holding a wrench, smiling against a plain background. Customers immediately see professionalism and friendliness.

 

3. Write a Compelling Bio

Your bio should be short, clear, and customer-focused. Instead of just listing your skills, explain how you help people.

Structure for a great bio:

  • ✅Introduction: Who you are and your expertise.
  • ✅Experience: Years of service or notable achievements.
  • ✅Customer benefit: How your service makes life easier.
  • ✅Trust signal: Certifications, guarantees, or reliability.

Example Bio: “I’m James, a certified plumber with 8 years of experience helping Nairobi households fix leaks, install water systems, and maintain reliable plumbing. I pride myself on fast response times and fair pricing. My goal is to make sure your home runs smoothly without water problems.”

 

4. Highlight Your Services Clearly

Customers hate confusion. List your services in simple, customer-friendly language.

Instead of:

  • ✅“Pipe installation and repair”

Say:

  • ✅“Fix leaking pipes”
  • ✅“Install new water taps”
  • ✅“Bathroom plumbing setup”

Break services into bullet points so customers can quickly scan.

 

5. Use Honest and Transparent Pricing

Pricing builds trust. If possible, give starting prices or ranges. Customers prefer knowing what to expect.

Example:

  • ✅“Leak repair: From KSh 1,000”
  • ✅“Full bathroom installation: From KSh 15,000”

If prices vary, add: “Final cost depends on job size, but I always provide a clear quote before starting.”

 

6. Showcase Your Experience and Credentials

Customers want proof. Add:

  • ✅Years of experience.
  • ✅Certifications or training.
  • ✅Notable projects.
  • ✅Partnerships with known companies.

Example: “Trained at Kenya Water Institute, worked with over 200 households in Nairobi, and partnered with local construction firms for plumbing installations.”

 

7. Upload Portfolio Photos

Visual proof builds confidence. Share before-and-after photos of your work.

Tips:

  • ✅Use good lighting.
  • ✅Show clean, finished results.
  • ✅Avoid clutter in photos.

Example: A carpenter uploads photos of a broken chair before repair and the polished, sturdy chair after. Customers see real skill.

 

8. Collect and Display Reviews

Reviews are powerful. Encourage happy customers to leave feedback.

Example Review: “James fixed my leaking kitchen sink within an hour. He was polite, professional, and affordable. Highly recommend!”

Respond to reviews politely:

  • ✅Positive: “Thank you for trusting me!”
  • ✅Negative: “I’m sorry for the inconvenience. I’ll improve and ensure better service next time.”
 

9. Add Availability and Response Time

Customers love quick responses.

  • ✅State your working hours.
  • ✅Mention if you offer emergency services.
  • ✅Respond to inquiries promptly.

Example: “Available Mon–Sat, 8am–6pm. Emergency plumbing available 24/7.”

 

10. Use Professional Language

Avoid slang or casual tone. Write in clear, polite, and professional language.

Instead of:

  • ✅“I fix stuff cheap.”

Say:

  • ✅“Affordable, reliable repair services with guaranteed quality.”
 

11. Show Personality

Customers connect with humans, not robots. Add a personal touch.

Example: “When I’m not fixing pipes, I enjoy mentoring young apprentices in Nairobi. I believe in passing on skills to the next generation.”

 

12. Keep Your Profile Updated

Update regularly:

  • ✅New services.
  • ✅Changed prices.
  • ✅Fresh photos.
  • ✅Recent reviews.

An outdated profile looks inactive and unreliable.

 

13. Example of a Customer-Loved Profile (Full Sample)

Name: James Mwangi Profession: Plumber Profile Picture: Smiling in clean uniform, holding a wrench. Bio: “I’m James, a certified plumber with 8 years of experience helping Nairobi households fix leaks, install water systems, and maintain reliable plumbing. I pride myself on fast response times and fair pricing. My goal is to make sure your home runs smoothly without water problems.”

Services Offered:

  • ✅Fix leaking pipes (From KSh 1,000)
  • ✅Install new water taps (From KSh 2,500)
  • ✅Bathroom plumbing setup (From KSh 15,000)
  • ✅Emergency plumbing (24/7 availability)

Experience & Credentials:

  • ✅Trained at Kenya Water Institute.
  • ✅Over 200 household projects completed.
  • ✅Partnered with Nairobi construction firms.

Portfolio Photos:

  • ✅Before-and-after sink repair.
  • ✅Bathroom installation project.

Reviews:

  • ✅“James fixed my leaking kitchen sink within an hour. He was polite, professional, and affordable. Highly recommend!”
  • ✅“Reliable and quick. He explained everything clearly before starting.”

Availability:

  • ✅Mon–Sat, 8am–6pm.
  • ✅Emergency services available 24/7.

Personality Note: “Outside work, I mentor young apprentices in plumbing. I believe in sharing skills to strengthen our community.”

 

14. Final Tips

  • ✅Be authentic: Don’t exaggerate skills.
  • ✅Be consistent: Same tone across bio, services, and reviews.
  • ✅Be responsive: Reply quickly to inquiries.
  • ✅Be customer-focused: Always write from the customer’s perspective.